HoneyMatthews| 27 Jul 2016| 0 comments




Every now and then I like to share interesting experiences that I love remembering. Hopefully this adds to your experiences as well.



In 2009 I was laid off from a small company that I had been working for for a short period of time. They sold micro-chip products that could be attached to cell phone and electronic devices to “lower the EMF’s”. EMF’s are the electro-magnetic frequencies emitted from the device. I had no clue this was a thing at the time. I’m not sure whether or not the product actually worked but business was slow, boring and I was happy to be free.

I just moved from Scarborough to a smaller town further east and was settling in. I got a newer car after I sold Sanjeet, my 1992 two door Honda Accord. Excited about the future now that I was unemployed I knew I had the opportunity to sleep in a little longer and invest more time into Honey Matthews – so I began focusing more on my brand and spent hours researching the industry, networking and creating new designs.

I worked on a shoot with a local photographer and mentioned that I had been recently laid off and that I was interested in finding business grants with my spare time. He suggested a program offered thru the government of Ontario catering to new businesses.

That night I did my research and found the Ontario Self-Employment Benefit program that he mentioned. The requirements for the program stipulated that applicants must be recipients of employment insurance, have a viable business concept and a small investment of $1,200 to qualify. I filled out the OSEB online application immediately and got the ball rolling.

Now that I had the time to create more designs I started a dress for Toronto R&B diva Quinn Marie (formerly Quinn Maybach of Rudimental Records). Prior to working with Quinn I became familiar with Quinns producer 2Rude – a platinum award, Juno winning rap artist that also produced music for artists such as Glenn Lewis, Pharohe Monch, K-OS, Saukrates, Jully Black, In Essence, Goodie Mob, Smooth Da Hustler and more – so when I heard Quinn’s first radio song High on Love (ft. Chris Styles) I reached out to Richard to connect with Quinn.

The summer of 09′ Quinn released her single Swagger of a Rockstar  which received a lot of play on local urban radio stations. The buzz for the song granted her a slot on Toronto’s popular OTA Live! radio show and a slot in their live showcase that featured other well known R&B and hip hop artists from the city. As part of Honey Matthews Artist Image Development I created a look for Quinn to wear on stage that night – this time a black form fitting dress with sparkly accents and Chinese collar.

The night of the showcase 2Rude introduced me to his partner, Quinns Manager at the time, Andrea Moffat. Andrea was bubbly, bright and (to my surprise) in pursuit of running for local office of the NDP (New Democratic Party) Pickering/Scarborough East sector. After several great performances Quinn took to the stage and killed it, which ended the night on a high note.

A couple weeks following I received a phone call from an employment agency in Scarborough regarding my OSEB online application. The Scarborough agency referred me to another employment agency. The agent mentioned I would have to submit my application thru a government office in my new town out east. Perfect.

I received my invitation and attended an info session with the communications firm that would provide me with business training and coaching if I was accepted to the grant program. A diverse group of applicants (photographers, chefs, artisans, landscapers, pet groomers etc) received a lengthy application that questioned the viability of our individual businesses.

I submitted my application and after a few weeks I was contacted and asked to present my business in front of a panel of judges that would determine my entrance into the OSEB program. If chosen I would participate in a 42 week program and receive financial aid that was equal to my regular wages  which would enable me to work for myself full time and bank my revenue.

It was Thursday and I dressed in my Honey Matthews pieces with my portfolio and diagrams of how I intended to profit from distributing my women’s clothing to boutiques. I walk thru the doors of the communication firm, check in at reception and take a seat. Several people ahead of me sat waiting to be called to present. I rehearsed my presentation in my mind, said a quick prayer and calmed myself down.


“Pretend you don’t know me.”


I looked up from my notes and there, behold, Andrea Moffat.


“Just saw your name on the list. You don’t know me.”


She turned quickly and went back into the room she came from, and I picked my jaw off the floor.

Finally it was my time to present my business – they called me into the room and there, Andrea sat, one of the three judges. I nearly died and I would’ve cried right then and there but, composure.

It turned out that Andrea was contracted by the communications firm to instruct classes and mentor new entrepreneurs.

Needless to say I received an acceptance call a couple weeks later confirming my enrolment in the OSEB program. The business program lasted nearly a full year with classes 5 days a week. Instructors taught everything from small business tax to general accounting, marketing and sales forecasting. We thoroughly discussed the importance of a business plan which was possibly the biggest eye-opener for me as it provided clarity.  Monthly coaching with a small business mentor kept us on top of our goals and requirements. As a group we participated in a trade show and landscaped a seniors-home garden to pay it forward. Humbling.

The knowledge gained thru my OSEB experience was fast, thorough and valuable. What I learned on a spiritual level is priceless. I learned that most times in your life when things aren’t exactly as you planned, rest assured, you are usually exactly where you need to be at that very moment.



Here’s an update about the Ontario Self Employment Benefit program: It’s been terminated.


HoneyMatthews| 17 Jul 2015| 0 comments

HoneyMatthews| 15 Sep 2014| 0 comments

Toronto legend Kardinal Offishall and R&B diva Quinn Marie teamed up for a fun (and impromptu) summer collaboration.  Quinn hit me up for some Honey Matthews outfits so naturally I made things happen for the opportunity to work with her again as part of our Artist Image Development.

Plus adding Kardi’s I’m a Star to the Honey Matthews resume is something like a confirmation sign.




HoneyMatthews| 17 Jun 2014| 0 comments




Film|Camera: Shaughn Russel

Film|Editing: Desmond Blackman

Model:  Natasha 

Music: Bassnectar – Timestretch

HoneyMatthews| 23 Dec 2013| 0 comments


Click: Honey Matthews Intro Song (2006) – Simme Woodz


I was searching my documents for a file when I came across a song that I created with Toronto artist Simme Woodz in 2006.  We went to Hey World Studio’s to record the track together and because I was nervous, it being my first time and all- I had a few glasses of champagne.

We ended up using the song on my first edition of the Honey Matthews website. Apparently I really wanted to make an impression….and listening to myself now, I don’t know what I was thinking. lol



HoneyMatthews| 08 Mar 2013| 0 comments


HoneyMatthews| 21 Dec 2012| 0 comments

Karlyn Percial Harry Jerome Awards



The Harry Jerome Awards (2012) was another successful night put on by the BBPA (Black Business Professional Association). It was a lovely evening honouring all the hard work of some of Toronto’s black professionals.

Chairmen Karlyn Percil donned a custom designed outfit by Honey Matthews.




[photos courtesy of:  black ink magazine]


HoneyMatthews| 18 Dec 2012| 0 comments

Image 2 - Fabric Shopping

One of the exciting parts of building a fashion line is fabric shopping. So much to choose from and inspirational materials to create with.

Can’t wait to show you all what I have up my sleeves! Stay tuned.